The Mad Men type spotter’s file

If, like me, you are waiting anxiously for the next series of Mad Men (those frocks! those opening credits!) but want to check those niggling feelings you have about the anachronistic use of type in the series, then here is the website for you.

Does that typeface play a tune?

Well, Eurostile always goes dum-dee-dum-dum-dum-dee-dee for me. And yes, Microgramma (‘They call me Eurostile – that’s not my name!’) was the typeface used for the zero-gravity toilet instructions in 2001.